Vasenapoli: The Millet Crusade
Manoj Gour Chintaluri, Chandana Valluripalli, Joseph Paul
Product #:W38647
Supplier:Ivey
Discipline:Marketing, Strategy
Setting:India, Philippines, United Kingdom, United States, 2023
Your Price:$9.71
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Learning Objectives
- Relate to the blue ocean strategy concept and appreciate uncontested market spaces.
- Understand principles of product management and development of new products, including usage of adequate resources.
- Understand differentiation strategy.
- Explore the use of tools like the Ansoff matrix to decide the next course of action.