VIA Science (B)

Name: VIA Science (B) (English version)
SKU: 721368

Alcacer, Juan; Koning, Rembrand; Lobb, Annelena; Herman, Kerry

Product #:721368

Supplier:Harvard Business School

Discipline:Strategy

Setting:Japan;United States, 2020

Details:Supplemental Case (PDF) • 3 pages • 2020-12-14

Subjects:

Data management Start-ups Strategy Analytics and data science Entrepreneurship Strategy

Geography:

Japan United States Asia North America

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$7.50

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Via (a) captures the early days of the data analytics startup as founders Gounden and Ravanis considered which markets offer the right opportunities for their firm and what kinds of experiments will help them narrow their choice. Supplement Via (b) reveals the experiments they ran, and what they learned. Via (c) explores the strategic choices they face about product and service offerings once they determine which market(s) to target.