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Product cover image for Viral Nation: The COVID-19 Pandemic and the Entrepreneurial Venture Sale Decision (French version)

Viral Nation: The COVID-19 Pandemic and the Entrepreneurial Venture Sale Decision (French version)

Simon Parker, Vania Sakelaris

Product #:W29854
Supplier:Ivey
Discipline:Marketing
Setting:Canada, 2020
Details:Case (PDF) • 7 pages • 2022-06-14

Subjects:

EntrepreneurshipCovidHealth and wellnessSales and marketingMarketing

Industries:

Information technology and telecom sector

Geography:

North AmericaCanada
Your Price:$10.54

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Viral Nation, a six-year-old company based in Ontario, was North America's leading influencer marketing company. In March 2020, as the global COVID-19 pandemic struck, the founders of the company were assessing their venture's future growth prospects. Having just received three competing acquisition offers for their company, they needed to make a decision: Should they accept any of the offers, and if so, which one? Or, should they instead continue to grow organically in an increasingly uncertain market environment?

Learning Objectives

This case is well-suited to courses in entrepreneurship, marketing, and leadership at the undergraduate and graduate levels. After working through the case and assignment questions, students will be able to do the following: • Define social influencer marketing, and explain how it can be monetized. • Identify the factors that contribute to skyrocketing growth for a young start-up. • Identify the issues entrepreneurs should consider when contemplating a trade sale. • Identify the effects of unexpected macroeconomic shocks such as COVID-19 on complex business decision-making, highlighting the upside risks associated with such shocks.
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Case Study: Viral Nation: The COVID-19 Pandemic and the Entrepreneurial Venture Sale Decision (French version) | Ivey Publishing