Virgin.com

Name: Virgin.com (English version)
SKU: 601041

MacCormack, Alan; Herman, Kerry

Product #:601041

Supplier:Harvard Business School

Discipline:Operations Management

Setting:United Kingdom, 2000

Details:Case (PDF) • 20 pages • 2001-03-07 (Rev: 2001-08-29)

Subjects:

Brand management Competitive advantage Internet Sales and marketing Competitive strategy Web-based technologies Business management Operations and supply chain management

Geography:

United Kingdom Europe

Your Price:

$12.40

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No abstract available for this product.

Learning Objectives

To explore issues of organizational design and incentive structure for a new venture, specifically whether Virgin should issue stock separately for each of its dot-com ventures or roll these into one larger company. To look at the implications for Virgin's existing businesses, its managers of the dot-com "center," and the individual entrepreneurs in each business.