Vision Mechatronics Servitizing Batteries: Journey of a Woman Technopreneur

Dr. Rashi Gupta, a woman tech entrepreneur based in Thane, Maharashtra, India, was a leader in the industry with expertise in energy storage solutions. The case discusses her journey from 2009 to 2023 with her start-up, Vision Mechatronics Private Limited (VMPL), a leading technology company in robotics, renewable energy, and energy storage systems. The company initially offered a standard range of products but eventually realized the need to deliver customized solutions to customers. Gupta faced a dilemma in deciding on vendors for implementing new designs and technology at scale. VMPL’s existing vendors lacked the required technical skills but had a proven relationship with the company, while new vendors would be equipped to produce the new designs but VMPL was as yet uncertain of their reliability, consistency, communication, and coordination.