Vivienne Cox at BP Alternative Energy

Name: Vivienne Cox at BP Alternative Energy (English version)
SKU: IN-S354

Ibarra, Herminia;Hunter, Mark

Product #:IN-S354

Supplier:INSEAD

Discipline:Organizational Behaviour/Leadership

Setting:Europe

Details:Case (PDF) • 20 pages • 2007-10-29 (Rev: 2015-02-23)

Subjects:

Organizational behavior Leadership Innovation

Geography:

Europe

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$9.71

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A team led by Vivienne Cox, Executive Vice President for Gas, Power, and Renewables, identifies and launches a new business, BP Alternative Energy. Investing on this scale in a green power business was a radical departure for BP.It illustrates how Cox guided the emergence of a vision for AE, got key stakeholders on board and set in place conditions for a highly motivated team.