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Volkswagen Group: Adapting in the Age of AI

Ning Su; Yulin Fang; Duan Yang

Product #:9B19E016_P
Supplier:Ivey
Discipline:Entrepreneurship, Information Systems, International Business
Setting:Germany, 2019
Details:Exercise (PDF) • 10 pages • 2019-12-18

Subjects:

Digital transformationGlobal strategyCorporate strategyTechnology and analyticsBusiness managementEntrepreneurshipInformation systemsInternational business

Industries:

Fabrication and manufacturing

Geography:

GermanyEurope
Your Price:$9.71

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In 2016, the Volkswagen Group (VW Group) announced a new future program, Together–Strategy 2025, which outlined the company’s ambition of becoming “a world-leading provider of sustainable mobility” by 2025. The VW Group made it clear that innovation and technology would be essential enablers to the success of the new strategy. In 2018, VW Group, like other players in the automotive industry, was increasingly drawn to artificial intelligence (AI), which could be used in areas including manufacturing, autonomous vehicles, and data analytics.

Learning Objectives

This case is suitable for undergraduate or graduate courses on digital transformation, internal corporate venturing, and the application of innovative technology (i.e., AI), especially in well-established companies or multinational corporations. This case is in the form of an in-class exercise that allows students to become familiar with the concept of artificial intelligence and to explore its potential for today’s business transformation. It presents an initiative selection process that simulates the internal venturing mechanism of a multinational corporation. After working through the case, assignment questions, and exercise, students will be able to do the following:
  • Outline the steps involved in the digital transformation of industries such as the automotive industry.
  • Define internal corporate venturing, and list the steps in this process.
  • Describe artificial intelligence, and explain how it is applied in the automotive industry.
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    Exercise: Volkswagen Group: Adapting in the Age of AI | Ivey Publishing