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Product cover image for Volkswagen Group: Embracing the Era of Generative AI

Volkswagen Group: Embracing the Era of Generative AI

Ning Su, Yulin Fang, Ivan Chau, Claire Fang

Product #:W41556
Supplier:Ivey
Discipline:General Management, Information Systems
Setting:2024
Details:Case (PDF) • 14 pages • 2024-12-13 (Rev: 2025-03-02)

Subjects:

Digital transformationDisruptive innovationBusiness managementInnovationTechnology and analyticsInformation systemsManagement

Industries:

Fabrication and manufacturing
Your Price:$9.71

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The Volkswagen Group (VW Group) unveiled its vision, “NEW AUTO – Mobility for generations to come,” in 2021, setting the goal of becoming a prominent provider of sustainable mobility by focusing on e-mobility, digitalization, and autonomous driving, while prioritizing environmental, social, and governance factors, regional markets, and effective financing for the transformation. As of 2024, the VW Group had recognized the potential of generative artificial intelligence (AI) in the automotive industry, particularly in areas such as manufacturing, autonomous vehicles, and data analytics. Despite the promise of AI, challenges surrounding governance, compliance, transparency, and talent management needed to be effectively addressed for successful adoption and implementation by the VW Group.

Learning Objectives

This case is designed to help students develop a solid understanding of AI and its potential impact on modern business transformation. It involves a simulated initiative selection process that mirrors the internal venturing mechanism of a multinational corporation. By engaging with the case and assignment questions students will acquire the skills needed to accomplish the following objectives:
  • Design the road map for digital transformation of industries such as automotive
  • Define internal corporate venturing and develop effective steps for this organizational process
  • Describe the value and risks of AI, including generative AI, and explain how AI can be applied in the automotive industry
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Case Study: Volkswagen Group: Embracing the Era of Generative AI (English version) | Ivey Publishing