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Wabanaki Maple: Building for Growth

Jane Fraser, Mary Oxner

Product #:W34538
Supplier:Ivey
Discipline:Accounting, Entrepreneurship
Setting:Canada, 2021
Details:Case (PDF) • 10 pages • 2024-06-19

Subjects:

FinancingCorporate financeBusiness growthCorporate strategyFinance and investingAccountingEntrepreneurship

Industries:

Food and beverage sector

Geography:

North AmericaCanada
Your Price:$10.54

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The case focuses on the required financing for a new building for Wabanaki Maple, founded by Jolene Johnson and located in Tobique, New Brunswick, Canada. Johnson had to prepare financial information in advance of a meeting with an economic development officer from the Atlantic Canada Opportunities Agency (ACOA) from which she was seeking a loan. ACOA had unique lending programs with more favourable terms (e.g., interest-free, non-repayable loans) for Indigenous businesses. To prepare for the meeting, Johnson had to evaluate the impact of Wabanaki Maple’s production capacity, as it could limit sales growth potential in the near future; assess changes in customer type (e.g., boutique store, big-box retailers) including the impact of cultural priorities and awareness; determine improvements in inventory management; and assess the firm’s ability to pay for financing while generating profits.

Learning Objectives

This case can be used in undergraduate and graduate-level courses in accounting and entrepreneurship. It could also be used to address single issues in finance—such as the impact of financing alternatives and assessing income projections to finance lending obligations—and marketing courses, such as those covering implications of customer type and market.

After analyzing the case and working through the assignment questions, students should be able to
  • identify the importance of capacity considerations faced by a growing company;
  • evaluate the impact of financing decisions on profitability;
  • improve their awareness of the unique challenges faced by Indigenous businesses in securing funding;
  • consider the advantages and disadvantages of expanding or changing customer types; and
  • understand the importance of managing inventory.
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Case Study: Wabanaki Maple: Building for Growth (English version) | Ivey Publishing