Walton: Building a Global Brand Through Internationalization

By 2014, the Walton Group, an electrical goods manufacturer based in Bangladesh, sold its products in over 20 different countries. A decision to utilize the advantages of low labour costs in the company’s home country was made in the early 2000s, which led to an increase in value and permitted rapid international expansion. To achieve Walton’s mission of “Walton at every home,” the company established various specialized support units both inside and outside of Bangladesh. Government tax incentives in Bangladesh had boosted Walton’s cost competitiveness, but how else could Walton compete with other international brands to achieve is goals and become a household name worldwide?