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WaterTest Corp.

Roberts, Michael J.; Walton, Ennis J.; Davis, Chuck; Riley, Dan; Haylon, Bill

Product #:389022
Supplier:Harvard Business School
Discipline:Entrepreneurship
Setting:New Hampshire, 1988
Details:Case (PDF) • 25 pages • 1988-11-04 (Rev: 1998-07-07)

Subjects:

EntrepreneurshipInformation systemsMarketing strategyStart-upsTechnology and analyticsMarketingEntrepreneurship

Industries:

Public administration and nonprofits

Geography:

New HampshireUnited States
Your Price:$12.40

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Describes the founding and subsequent growth of WaterTest, a New Hampshire firm run by a entrepreneur with little business background. Three Harvard Business School students are working on a project to help the firm refine its marketing strategy. The students collect a great deal of data--which is available in disk form--on the company's customers and potential customers. Students are asked to analyze this data to develop a marketing strategy for the firm.

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Case Study: WaterTest Corp. (English version) | Ivey Publishing