Welcome to the Low-Touch Economy

Name: Welcome to the Low-Touch Economy (English version)
SKU: ROT430

Nick De Mey, Karen Christensen

Product #:ROT430

Supplier:Rotman Management Magazine

Discipline:Marketing

Details:Article (PDF) • 5 pages • 2020-12-31

Subjects:

Business models Consumer behavior Marketing strategy Pivots Corporate strategy Market research Marketing Organizational transformation Sales and marketing Marketing

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The global pandemic is changing the way we eat, work, shop, exercise, manage our health, socialize and spend our free time-and the 'low-touch economy' is here to stay. Board of Innovation co-founder Nick De Mey describes how our society and the global economy have been permanently altered by COVID-19. In a wide-ranging interview, he argues that the pandemic is shaping a new era of consumer behavior, and that successful companies will be those who adapt their business models accordingly.