WeRide: Commercialization Exploration of an Autonomous Driving Technology Supplier

Xianghua Lu; Yujie Wang

Product #:FDC-23003-2X-CE_P

Supplier:School of Management at Fudan University

Discipline:Information Systems

Setting:China, 2023

Details:Case (PDF) • 22 pages • 2023-07-13 (Rev: 2024-11-16)

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Unlike many tech entrepreneurs, Han Xu, the founder of the autonomous driving technology company WeRide, has always emphasized the practical application and commercialization of technology. WeRide pioneered the "Iron Triangle" model in the industry, collaborating with various partners to launch products including Robotaxi, Mini Robobus, Robovan, and Robo Street Sweeper. How could WeRide achieve commercialization? How could it maintain its technological edge? How should the company position itself in the future?

Learning Objectives

This case is suitable for such courses as Technology Innovation Management, Business Model Design, and Innovation and Entrepreneurship in MBA, EMBA, and senior management education. The main teaching objectives of this case are as follows: 1. Assist students understand the social and market value that technological innovation can bring; 2. Analyze the prerequisites and conditions for the commercialization of new technologies; 3. Take "autonomous driving start-up" and its technical characteristics as a starting point to guide students to think about the growth path of technology-oriented startups by analogy; and 4. Understand how to effectively combine technological innovation with business model innovation to transform it into a competitive advantage.

WeRide: Commercialization Exploration of an Autonomous Driving Technology Supplier

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Learning Objectives