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Product cover image for WeRide: Designing and Commercializing Autonomous Driving Technology

WeRide: Designing and Commercializing Autonomous Driving Technology

Chunmian Ge, Jingni Chen, Xiao Xiao, Ning Su

Product #:W44974
Supplier:Ivey
Discipline:General Management, Information Systems
Setting:China, 2025
Details:Case (PDF) • 10 pages • 2025-07-22

Subjects:

Leadership and managing peopleTechnology and analyticsManagementInformation systems

Industries:

Transportation and distribution

Geography:

ChinaAsia
Your Price:$9.71

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WeRide, an autonomous driving technology company established in 2017, designed a full-stack self-driving technology platform “WeRide One.” Capitalizing on the platform, the company built up multiple business lines, including robotaxis, autonomous buses, and autonomous freight vehicles, with partnerships with original equipment manufacturers (OEMs), mobility platforms, government entities, and R&D and operation centres worldwide. In 2024, WeRide became the world’s first publicly listed universal autonomous driving technology company and the first publicly listed robotaxi company, trading on the Nasdaq Global Select Market. In a rapidly changing global transportation industry, what should WeRide’s strategic roadmap look like?

Learning Objectives

After working through the case and completing the related discussions, students should be able to do the following:
  • Understand the technological foundation of autonomous driving and the key technological, regulatory, and business challenges in realizing high-level autonomous driving
  • Learn strategies for designing, developing, and deploying autonomous driving technology and understand the opportunities and challenges such strategies entail
  • Assess the competitive landscape for autonomous driving technology and formulate a strategic roadmap for WeRide’s future growth
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Case Study: WeRide: Designing and Commercializing Autonomous Driving Technology (English version) | Ivey Publishing