<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHTV9K7" height="0" width="0" style="display:none;visibility:hidden">
Loading
Skip to Main Content
Product cover image for Western Continuing Studies: Strategic Decision-Making in Continuing Education

Western Continuing Studies: Strategic Decision-Making in Continuing Education

Julie Gosse; Martin Eidenberg

Product #:9B20M101
Supplier:Ivey
Discipline:General Management
Setting:Canada, 2019
Details:Case (PDF) • 11 pages • 2020-05-13

Subjects:

StrategyQuantitative analysisTechnology and analyticsManagement

Industries:

Education institutions

Geography:

North AmericaCanada
Your Price:$10.54

Purchase this material with a free Educator Account and enjoy more benefits:

  • Free Educator Copy
  • Free Teaching Notes
  • Build your coursepack
  • Discounted academic price

The director of Western Continuing Studies (WCS) knew that important decisions regarding WCS’s future needed to be made with some urgency. Located in the downtown core of London, Ontario, WCS was the continuing education unit of Western University (Western). Choices relating to WCS’s location and program offerings were top of mind in spring 2019, as the competitive marketplace offered significant opportunity for further growth and development. The director had to present her recommendations to Western’s administration in one week’s time.

Learning Objectives

This comprehensive case has been written for an undergraduate-level course on general management. After working through the case and assignment questions, students will be able to
  • perform a comprehensive analysis of a company’s internal strengths and weaknesses as well as its external environment;
  • qualitatively and quantitatively analyze strategic options;
  • perform a firm valuation; and
  • make and justify decisions based on thorough analysis.
Loading
Case Study: Western Continuing Studies: Strategic Decision-Making in Continuing Education (English version) | Ivey Publishing