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Product cover image for WestJet: Stakeholder Management in the Aftermath of September 11th

WestJet: Stakeholder Management in the Aftermath of September 11th

Christine Pearson; Ken Mark

Product #:9B03C027
Supplier:Ivey
Discipline:Organizational Behaviour/Leadership
Setting:Canada, 2001
Details:Case (PDF) • 6 pages • 2003-05-28 (Rev: 2009-10-17)

Subjects:

Crisis managementBusiness managementManaging uncertaintyDecision making and problem solvingOrganizational cultureOrganizational behavior

Industries:

Transportation and distribution

Geography:

CanadaNorth America
Your Price:$10.54

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At WestJet, a regional airline service, the director of public relations and communications is wondering how best to manage journalist inquiries in the aftermath of the September 11 terrorist attacks. In the past, journalists were used to candid communication from WestJet and are expecting the same treatment this time around. Should the extraordinary circumstances presented necessitate a change in communications strategy?

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Case Study: WestJet: Stakeholder Management in the Aftermath of September 11th (English version) | Ivey Publishing