What U.S. Startups Get Wrong About Expanding into Europe

Name: What U.S. Startups Get Wrong About Expanding into Europe (English version)
SKU: H065T3

Stephen McIntyre

Product #:H065T3

Supplier:Harvard Business Impact

Discipline:Entrepreneurship

Details:Article (PDF) • 8 pages • 2021-02-04

Subjects:

Entrepreneurship International business Strategy Technology and analytics Business management Entrepreneurship

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Expanding into the European market can be a significant boon for U.S. tech companies, on par with a new type of customer or a new product line. Why then, do so many companies get it wrong? Most make four common mistakes: mis-timing of the expansion, forgetting the root causes of domestic success, hiring the wrong leader, and over-delegation by the CEO.