Product cover image for When Family Culture Meets the Call to Prayer: Cross-Cultural Integration and the Intergenerational Relay in CTIEC's Saudi Arabia Project

When Family Culture Meets the Call to Prayer: Cross-Cultural Integration and the Intergenerational Relay in CTIEC's Saudi Arabia Project

Tian Wei; Tongyu Ge; Qianwen Wan; Luna Chen

Product #:FDC-26007-2X-CE_P

Supplier:School of Management at Fudan University

Discipline:International Business

Setting:China, Saudi Arabia, The United States, 2025

Details:Case (PDF) • 20 pages • 2026-04-09 (Rev: 2026-04-09)

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This case examines a float‑glass project in Saudi Arabia undertaken by China Triumph International Engineering Group (CTIEC) in partnership with a U.S. firm. It explores the practical challenges and management practices that CTIEC’s distinctive “family‑oriented” culture encounters when addressing local cultural differences, integrating cross‑cultural teams, and building talent pipelines, offering lessons for Chinese companies’ cross‑cultural ma

Learning Objectives

This case helps instructors to: 1. Analyze the distinctive corporate spirit of CTIEC and evaluate its cultural soft power, in order to introduce Onion Model of Culture and deepen students’ understanding of the advantages that “Chinese-style culture” offers firms expanding abroad. 2. Examine the negotiation and execution of the Saudi Guardian project and, drawing on Kluckhohn–Strodtbeck Values Orientation Theory, have students synthesize the cultural characteristics of Saudi Arabia and of Guardian, and thereby understand in depth the adaptation strategies CTIEC adopted. 3. Analyze CTIEC’s cross-cultural communication practices so that students understand how a firm aligns precisely with the needs of stakeholders in overseas projects according to different communication contexts, and thereby master the core logic and practical methods of building cross-border operating capability. 4. Assess CTIEC’s strategy for cultivating a cross-cultural team and, using Acculturation Model, guide students to explos to motivating and passing on overseas talent that fit the career values of a younger generation, cultivating in the process a sense of commitment to family and country.

When Family Culture Meets the Call to Prayer: Cross-Cultural Integration and the Intergenerational Relay in CTIEC's Saudi Arabia Project

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Learning Objectives