When Generative AI Meets Product Development

Name: When Generative AI Meets Product Development (English version)
SKU: SMR66103

Tucker J. Marion; Mahdi Srour; Frank Piller

Product #:SMR66103

Supplier:MIT Sloan Management Review

Discipline:General Management

Details:Article (PDF) • 7 pages • 2024-05-09

Subjects:

Leadership and managing people Management

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Pioneering companies are turning to image- and text-generation tools to improve their innovation processes. Generative AI is enabling them to enhance creativity, gather customer insights, and create natural language interfaces for expert applications as part of their product development processes. This article explores three ways companies are using and developing generative AI, including improving design workflows, gaining customer insights, and using LLMs to create user-friendly interfaces.