Why Customer Loyalty Programs Can Backfire

Name: Why Customer Loyalty Programs Can Backfire (English version)
SKU: F2103A

Harvard Business Review

Product #:F2103A

Supplier:Harvard Business Impact

Discipline:Marketing

Details:Article (PDF) • 5 pages • 2021-05-01

Subjects:

Customer relationship management Marketing Service quality Service system design Customer experience Sales and marketing Service management Operations and supply chain management Sales and marketing Marketing

Industries:

Goods, trade, and consumer services

Your Price:

$10.34

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