Why Digital Ability Trumps IQ

Name: Why Digital Ability Trumps IQ (English version)
SKU: SMR64333

Kimberly A. Whitler; F.D. Wilder

Product #:SMR64333

Supplier:MIT Sloan Management Review

Discipline:Marketing

Details:Article (PDF) • 7 pages • 2023-03-01

Subjects:

Marketing Digital marketing Sales and marketing Sales and marketing Marketing

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Transformational efforts require employees to work in new and unfamiliar ways. Generic knowledge and skills aren’t enough to ensure that they can do this new digital-focused work. Leaders should follow the example of P&G’s successful digital transformation and bolster employee ability by connecting knowledge and skills to targeted actions and performance outcomes.