Will Canada’s Business Leaders Discover Asia in Time?

Due to their conservative nature, excessive aversion to risk, and strong reluctance to venture outside their comfort zone, Canadian businesses are being held back from seizing enormous opportunities in Asia. The article questions whether Canadians care about this failing and argues that Canadian business leaders must set their sights higher. It also offers steps on how to close the knowledge gaps that stop Canadian businesses from succeeding in Asia, including diversification of boards and corporate management teams, and awareness of expatriate management problems.