Workplace Safety Trainers: Resuscitating Revenue

In June of 2022, Jada Abimbola, chief executive officer and owner of Workplace Safety Trainers (WST), needed to develop a strategy for the business after experiencing stagnating profits during the coronavirus pandemic. WST was one of Ontario’s foremost private occupational health and safety companies, providing training for businesses that needed to comply with the standards of the Ontario Ministry of Labour, Immigration, Training, and Skills Development. Abimbola was considering several alternatives to revive the business while remaining committed to its new employee-centred focus: maintain the status quo, offer first aid training, or develop and sell a new line of physical goods. Abimbola was also considering cashing in on her investment by selling the business and moving on. This case will also serve as a talking point for the importance of occupational health and safety in various industries.