Would Vegan Offerings Dilute Our Brand? (HBR Case Study)

Name: Would Vegan Offerings Dilute Our Brand? (HBR Case Study) (English version)
SKU: R2204X

Goldberg, Lena G.; Kaufman, Michael S.

Product #:R2204X

Supplier:Harvard Business Impact

Discipline:Strategy

Details:Case (PDF) • 6 pages • 2022-07-01

Subjects:

Brand management Competitive strategy Experimentation Sales and marketing Strategy Innovation Strategy

Industries:

Food and beverage sector Food and beverage sector

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$12.40

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The founders of Protein Power Plates--a company with the slogan "Let's meat!"--contemplate adding plant-based burgers to their menu. This fictional case study by Lena G. Goldberg and Michael S. Kaufman features expert commentary by Lynn Blashford, Scott Uehlein. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is reprint R2204Z. The complete case study and commentary is reprint R2204M.