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Product cover image for Xibei's Approach to Growth through Standardization

Xibei's Approach to Growth through Standardization

Lin Tian; Jiayi Xu; Chunyi Zhang

Product #:FDC-21004-2X-CE
Supplier:School of Management at Fudan University
Discipline:Management Science, Operations Management
Setting:China, 2021
Details:Case (PDF) • 16 pages • 2024-02-04 (Rev: 2024-02-04)

Subjects:

Analytics and data scienceBusiness managementData scienceSupply chain managementOperations and supply chain management

Industries:

Food and beverage sector

Geography:

ChinaAsia
Your Price:$9.71

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Xibei has emerged as a leading Chinese restaurant chain with 344 chain restaurants as of July 2023. A standardization strategy enabled Xibei to reach a stage of steady development. To explore new growth opportunities, Xibei launched various initiatives such as accelerating digital transformation and introducing new products including takeout, fast food services and pre-made dishes. How should Xibei leverage its new product offerings and continue advancing on the path of standardization? This case takes insights into the corporate strategy and supply chain management by delving into standardization practices of Xibei.

Learning Objectives

This case examines the distinctive strategic decision-making and the path to growth through standardization within the dynamic, highly competitive catering market. It covers strategic initiatives and the development of standardization systems in crucial areas, including site selection for new restaurants, operational management, and supply chain. It can be used as a resource for MBA, master students, and undergraduate students studying Operations Management and Supply Chain Management. The aims of this case are as follows: 1. Assist students in analyzing the decision-making processes that guide chain enterprises’ growth through standardization and highlight effective approaches in establishing systems for site selection, operational standardization, and supply chain management. 2. Encourage students to reflect on the potential challenges that may emerge in driving growth through standardization and devise possible solutions.
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Case Study: Xibei's Approach to Growth through Standardization (English version) | Ivey Publishing