Yahoo! Pricing Search Engine Advertising

Name: Yahoo! Pricing Search Engine Advertising (English version)
SKU: IN-S446

Dabbous, Alex;Popescu, Ioana

Product #:IN-S446

Supplier:INSEAD

Discipline:Marketing

Details:Case (PDF) • 16 pages • 2006-01-03

Subjects:

Marketing Advertising Internet Search engines

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The case discusses Yahoo!'s marketing services and various types of advertising. The main focus is on search engine advertising, one of the most important revenue sources for Yahoo. The market, Yahoo's pricing strategies and challenges are described.