Yearbook Inc. (C): The Growth of Canva

Name: Yearbook Inc. (C): The Growth of Canva (English version)
SKU: UVAS0371

Venkataraman, S.; Maiden, Stephen E.;

Product #:UVAS0371

Supplier:Darden Business School

Discipline:General Management

Details:Case (PDF) • 8 pages • 2022-03-22

Subjects:

Entrepreneurship Venture capital Investment management Leadership and managing people Management

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This case, which builds on “Yearbook Inc. (A): The Start-up Years” (UVA-OM-0369) and “Yearbook Inc. (B): The Emergence of Canva” (UVA-OM-S-0370), finds Melanie Perkins having grown from a dreamer putting yearbooks together in her mother’s living room to CEO of her own design company, Canva, which was also growing. The company had always been a big vision, but with more investor money, more employees, and more competitors, the stakes were bigger than ever. Was Perkins pursuing the right strategy?