Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa

Name: Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa (English version)
SKU: 821041

Applegate, Lynda M.; Cespedes, Frank V.; Norris, Michael

Product #:821041

Supplier:Harvard Business School

Discipline:Entrepreneurship

Setting:Africa;Malawi;South Africa;Uganda, 2020

Details:Case (PDF) • 30 pages • 2021-02-08

Subjects:

Business models Developing countries Entrepreneurship Sales Social entrepreneurship Start-ups Corporate strategy Social and global issues Sales and marketing Entrepreneurship

Geography:

Africa Malawi South Africa Uganda

Your Price:

$11.64

Purchase this material with a free Educator Account and enjoy more benefits:

Free Educator Copy
Free Teaching Notes
Build your coursepack
Discounted academic price

In 2020, Mike Heyink and Maya Stewart, co-founders of the Pay-as-you-Go Solar company Yellow were considering how to grow their startup. They had achieved some success in their first market, Malawi, and had recently entered Uganda, where business was slower. What did they need to do to succeed in new markets? How could they continue to grow the business in Malawi?