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Young Canada Dock Builders

Richard H. Mimick; Kevin R. Higgins

Product #:9A89J004
Supplier:Ivey
Discipline:Entrepreneurship, Marketing
Setting:Canada, 1988
Details:Case (PDF) • 12 pages • 1996-04-11 (Rev: 2001-07-09)

Subjects:

Marketing managementAdvertisingSales and marketingEntrepreneurshipMarketing

Industries:

Construction and engineering

Geography:

CanadaNorth America
Your Price:$10.54

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This case concerns the development of a marketing plan for a southern Ontario dock builder, John Morrison, who is entering his second year of business. He has distribution and promotion decisions to make.

Learning Objectives

The case provides an excellent opportunity to discuss the Four P's of Marketing. Promotion is emphasized.
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Case Study: Young Canada Dock Builders (English version) | Ivey Publishing