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Product cover image for Zappos.com (B): Strategy Powered by Culture and People

Zappos.com (B): Strategy Powered by Culture and People

Kim, W. Chan; Mauborgne, Renee A.; Koo, Oh Young

Product #:IN-S260
Supplier:INSEAD
Discipline:General Management
Setting:North America
Details:Supplemental Case (PDF) • 8 pages • 2013-02-25 (Rev: 2014-06-05)

Subjects:

Employee engagementStrategyCompetitive strategyOrganizational cultureIT managementManagement styles

Industries:

Goods, trade, and consumer services

Geography:

North America
Your Price:$4.62

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The second part of Zappos case focuses on Zappos's people proposition, which led to high performance and raised barriers to imitation. It demonstrates the importance of Fair Process that builds deep trust and commitment in the company, making it difficult for competitors to imitate Zappos. Theory-based Movies and Lecture Slides can be obtained from https://www.blueoceanstrategy.com/teaching-materials/zappos

Learning Objectives

Participants will learn how to create a blue ocean in Case A, and how to execute blue ocean strategy in Case B.
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Supplemental Case Study: Zappos.com (B): Strategy Powered by Culture and People (English version) | Ivey Publishing