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Product cover image for Ziva—Preserving Differentiators in Times of Growth and Increasing Competition

Ziva—Preserving Differentiators in Times of Growth and Increasing Competition

suresh srinivasan, Shreyas Basavaraj, Ayushi Asthana

Product #:W42317
Supplier:Ivey
Discipline:Finance, Strategy
Setting:India, 2024
Details:Case (PDF) • 19 pages • 2025-04-25

Subjects:

Competitive advantageDiversificationFinance and investingStrategy

Industries:

Real estate industry

Geography:

IndiaAsia
Your Price:$9.71

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Arun Excello Homes Pvt. Ltd. operated Ziva, as an “elite active” retirement community carving a premium position for itself. Recently, some of the largest builders in the country had entered the elite market with competing products and were attempting to dent Ziva’s ability to extract a price premium. How could Ziva protect its differentiators and preserve its competitive advantage? Also, Ziva had significant unused land which needed development, and several options were being considered, each with its own payoffs and trade-offs, both from a financial and strategic perspective. Finally, was it a good strategy for Ziva to diversify into the “affordable” retirement community segment at this stage?

Learning Objectives

The case is designed for graduate level, post-graduate level, and executive MBA courses on strategic management, strategic thinking, and strategy execution. It can also be used in specialized courses on corporate diversification, real estate strategy, niche service industries, and courses on financial decision-making. The case can be used for executive workshops, management development programs, and shorter duration sessions. In such situations, instructors can selectively focus on one of the learning objectives. For example, in order to maximize the learning outcomes given the time constraints, if an executive session is focused on the strategy and growth dilemma, the dilemma on land utilization strategy could be traded off in favour of thoroughly examining the dilemma on strategic growth. After working through the case and assignment questions, students will be able to do the following:
  • Apply Porter’s five forces model, in conjunction with other industry parameters, to understand and interpret if the elite active retirement industry structure is attractive for further resource allocation.
  • Learn how resource-based views and customer touchpoint analysis can be used to understand target market and value propositions in order to assess the competitive advantage of firms.
  • Understand corporate strategy and the basis on which diversification strategies are built, leveraging core capabilities to closely related businesses, thereby leading to competitive advantage. The case also provides insights into assessing risks and challenges in such diversification strategies through the lens of Ansoff’s matrix.
  • Learn to use NPV based cash flow analysis to choose the ideal option when faced with multiple competing options. It helps in viewing the financial analysis in conjunction with strategic analysis to recommend the optimal solution.
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Case Study: Ziva—Preserving Differentiators in Times of Growth and Increasing Competition (English version) | Ivey Publishing