Disruptive Innovation: Developing and Adapting Business Models for an Uncertain Future (Digital Learning Experience)

The aim of this Course DLE is to investigate how innovation influences competition, and why it carries with it great potential for both opportunity and threat. When innovation influences competition, we often use the word disruption to describe what has happened to an established competitive landscape. As we’ll see, though, the word ‘disruption’ has become overused. Thus, a secondary purpose of this DLE is to refine common notions of disruption into a more precise concept that is useful to managers.